Meet The Team

Within our people you’ll find a unique blend of talents across a broad spectrum of disciplines. Each team member brings a unique perspective to the job at hand, with everyone working together so that the whole is so much greater than the sum of its parts.

Brian Crawford


  • Developed over 2mm Sq Ft in the past 8 years
  • Licensed General Contractor

Brian started Concept Companies October of 2004 with Concept Construction.
After successfully completing numerous residential, commercial and industrial
projects in various parts of the U.S., Brian began investing in real estate, which
led to the birth of Concept Development in 2009. Since then, Brian has been
responsible for developing over 150 commercial projects in Florida totaling
approximately 2 million square feet. Brian is a licensed General Contractor in
multiple states, Florida Roofing Contractor, and Florida Real Estate Agent.

Matthew Cason

President, COO

  • Managed the construction and development of more than 1.8mm sf
  • Licensed Building Contractor

Matt joined Concept in 2009 as a Director of Construction. After three years at
that position, Matt transitioned into Director of Development. Matt’s extensive
construction knowledge is an invaluable asset. He has a keen eye for recognizing
key development issues in the planning phase, and the knowledge of how to
properly resolve them before they become real problems. He is a licensed Florida
Building Contractor and Real Estate Agent. Matt oversees and has an active role
in site selection and presenting properties to our clients for their approval, and
serves to ensure that projects stay on their critical paths through the acquisition
and permitting/entitlement process.

Jeremy Scheer

Vice President of Finance, CFO

  • Certified Public Accountant
  • Certified Global Management Accountant
  • Licensed Real Estate Salesperson

Prior to joining Concept Companies in June 2016 as its Chief Financial Officer, Jeremy served as Vice President of Operations for a national associate of certified public accounting and consulting firm.  His professional background includes public accounting experience in tax compliance, planning, and consulting; private industry experience in real estate consulting and sales; and non-profit board service.  Jeremy holds a Bachelor of Science in Accounting and a Masters in Accounting from the University of Florida.  He is a member of the American Institute of Certified Public Accountants and the Florida Institute of Certified Public Accountants.

Seth Lane

Vice President of Real Estate and Development


  • Managed over $100 million of commercial real estate transaction volume
  • Member: ICSC, Urban Land Institute
  • Former Vice Chairman of City of Gainesville Plan Board & City of Gainesville Development Review Board

Seth Joined Concept Companies in 2016 as Director of Development. Seth is responsible for Concept Companies’ real estate development projects. With a Masters in Building Construction and a Bachelors in Architecture from the University of Florida, Seth has experience on all sides of the real estate development process. As a developer, consultant, and broker, Seth brings over 15 years of commercial real estate experience to the team. Seth is an active member of International Council of Shopping Centers, Urban Land Institute, and BioFlorida. Seth has served as the Vice Chairman for both the City of Gainesville Development Review Board, which oversees site plan approval, and the City of Gainesville Plan Board, charged with review and approval of land use and zoning issues. Seth is an active member of Leadership Florida, having participated in Class V of the Connect Institute. Seth and his family reside in Neptune Beach, Florida.